SORTI Clean Control Automatic is a universal granulated laundry powder for both machine and hand washing, supplied in a 2400-gram polyethylene bag. SORTI is an established mass-market detergent brand of Nefis Cosmetics, one of Russia's major household chemistry producers, positioned in the economy segment where price per wash decides purchase.
The universal formula covers the everyday laundry of a household or institution without separate products for whites and colors, and the automatic-compatible foaming profile suits the drum machines that dominate globally. Large-bag formats are the workhorses of detergent retail in price-sensitive markets — visible value on the shelf, fewer purchases per year.
At 1.20 dollars per bag with a 2000-unit minimum, the product addresses FMCG distributors, discount retail chains and institutional buyers supplying laundries of hostels, hospitals and workwear services. Detergent is among the most frequency-stable consumables in retail, anchoring basket traffic wherever it is priced sharply.
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