SORTI Home Dazzling White is an oxygen-based bleaching powder for household laundry, supplied in 500 g cardboard boxes. Oxygen chemistry is the category's selling point: unlike chlorine bleach, oxygen-containing formulas brighten whites and lift stains without destroying fibres or dyes, work in modern washing machines, and carry none of the chlorine odour that consumers increasingly reject.
The powder itself ranges from white to light yellow in colour. SORTI is a recognised value brand from one of Russia's major household chemicals producers, giving distributors a shelf-ready product with established packaging and brand trust in CIS-adjacent markets.
Laundry additives are classic high-rotation FMCG: compact, long shelf life, immune to fashion, repurchased monthly. Wholesale terms are built for that model — 2,500 units minimum at about 0.60 USD per box — addressing household chemicals distributors, discount and supermarket chains, and export consolidators shipping mixed FMCG containers to Central Asia, the Caucasus, Africa and the Middle East.
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