1. This is a complex work, including the creation of a design project, production of conceptual sketch and layout of the future advertising structure.
2.The main aspects: brightness and readability, simplicity of the message, memorable design, adaptation to the location, integration with the brand. 3.
Outdoor advertising performs several tasks: attracts the attention of potential customers to the product or brand; informs the widest possible audience about new products, promotions, events; forms a positive image of the company, emphasises the key characteristics, values and philosophy of the brand; indicates the location of the shop or office; enhances the effect of other promotion formats.
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